Ever wonder why some marketing campaigns hit the mark while others miss?

It all starts with knowing your audience.

If you want your marketing to effectively generate awareness, leads, and sales, then you need to know who you’re talking to.

Why Buyer Personas Matter

When I became a certified Facebook ads buyer, the first lesson was building a buyer persona…

…NOT how to use Facebook's ad platform.

That’s because the most irresistible offers are always for a specific person.

And that’s why building a buyer persona is part of a strategy-first approach to marketing.

Because it doesn’t matter how good your copy and content are…

…“When you speak to everyone, you speak to no one.” - Meredith Hill

The AI-Powered Buyer Persona

Today, I’ll teach you how to build an AI buyer persona that’s hungry for your products and services—in minutes.

Bringing you one step closer to building a Strategic Marketing Plan that grows your business.

(Note: I’ve marked the AI prompts in the newsletter with a “🤖”)

Let’s get started.

Watch Me Build an AI-buyer Persona Live 🎥 🔴

Follow along and watch me build an AI persona for a business I’ve never seen before, live! (I thought I could do it in 10 mins… but it took me 15 😅)

>>>Just CLICK HERE to watch the video.

Step 1: Build the Foundation of Your Persona

First up, let’s cover the basics of your buyer persona. This is your go-to information. Keep it handy, share it with your team, and use it with AI to supercharge your marketing efforts.

🤖 Begin Prompt:

You are a marketing specialist. Your goal is to identify and develop one detailed buyer persona for [describe your business]. This persona will help you tailor your marketing efforts to attract and engage your ideal customer.

Here’s a more detailed description of our brand and offerings:

Our brand offers [describe your product/service, including main features and benefits].

Here are the key features and benefits:

• [Feature 1 — Benefit 1]
• [Feature 2 — Benefit 2]
• [Feature 3 — Benefit 3]
• [Feature 4 — Benefit 4]
• [Feature 5 — Benefit 5]

With this in mind, please create a detailed buyer persona that includes:

• Name: A name for the persona.
• Demographics: Age, gender, income level, occupation, geographic location, and family status.
• Psychographics: Interests, values, lifestyle, and behaviors.
• Goals and Challenges: The primary goals they want to achieve and the challenges they face.
• Preferred Communication Channels: How they prefer to receive information (email, social media, etc.).
• Purchase Behavior: Buying patterns, frequency of purchases, and budget for your type of product/service.

Decision-Making Process: How they make purchasing decisions and who influences them.​
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Step 2: Organize Your Insights

Now that you have some foundational information about your persona, it can be helpful to put it all together in a clear, structured format.

🤖 Begin Prompt:

Now I want you to provide the following information for the buyer persona, using the following structure:

1. Persona name at the top
2. A brief description of the persona
3. Table 1: Main demographic details - age, income, education, location
4. Table 2: Personal traits - hobbies, interests, values (broad description)
5. Table 3: Brands/Information sources: favorite brands, books, magazines/blogs, podcasts, influencers/celebrities (top 5 for each)

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Step 3: Dive Deeper with a Persona Questionnaire

You’ve trained your AI, and now it has a fundamental understanding of who you’re marketing to. It’s time to gain insights you would normally only get from spending hours researching and interviewing your customers.

🤖 Begin Prompt:

Please answer the following questions about the persona:

• What is this person anxious about?
• What motivates this person to take action?
• What does this person remember fondly from their past?
• What does this person find complicated in their life?
• What information does this person find valuable?
• How motivated is this person by money? Explain.
• How motivated is this person by health and wellness? Explain.
• How motivated is this person by design and aesthetics? Explain.
• What does this person find fun or entertaining?
• What does this person find dangerous or risky in their life?
• What titles, positions, or roles is this person proud of?
• What titles, positions, or roles does this person aspire to?
• How does this person spend their average day?
• How motivated is this person by their outward appearance? Explain.

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Step 4: Understand the Transformation

👉 People don’t buy products and services.

They buy solutions to problems.👈

Understanding the before and after state of your persona with a transformation grid can help you focus on what matters most to your customers.

🤖 Begin Prompt:

Great! Now let’s dive deeper and create a transformation grid for the persona. Here’s what the transformation grid should look like:

1. Before state (before using a product/service that solves their problem): Problem: what are the problems this persona is facing What do they have: what’s the thing they want to improve Feelings: how do they feel at the moment Typical day: how does their typical day look like Status: what’s their current status; what do they think of themselves/how do others perceive them
2. After state (after using that product/service) Benefit (Solution): how has the product solved their issue Deeper benefit: while the first one is a more straightforward benefit, the deeper benefit should answer the question “So what”, emphasizing the core value this solution is addressing What do they have now Feelings: how do they feel now A typical day after that change Status: how has their status changed
3. Summarize the transformation for the persona in one sentence. Write it as a marketing hook. Use a “from this state to that state” structure.

Please create a table chart for the persona.

Step 5: Address Judgements and Hesitations

Learn what might hold your persona back and how to overcome these objections with social proof.

🤖 Begin Prompt:

What would be the main judgments and hesitations for this persona when it comes to buying this product/service? Provide reasoning and what would be the best way to address these judgments.

Supercharge Your Marketing

By truly understanding your buyer persona, you can tailor your marketing to meet their specific needs and desires.

This makes your messages more compelling and your campaigns more successful.

Building a buyer persona is a cornerstone of an effective marketing strategy. With a clear framework, and with the help of AI, you can streamline this process and gain valuable insights into your audience.

Start building your persona today and watch your marketing become more effective and impactful.

Thanks So Much for Reading!

Have fun with your new AI-buyer persona 🤖.

If you’re having trouble with it—or you just have questions—hit reply and let me know! ✌️

I’d love to know how it turned out.

Keep Learning,

Nicholas

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