The (marketing) "hook" : A persuasive strategy designed to capture the attention of the target audience and generate immediate interest in a specific product, service or content.

Scale Your Small Business With Strategic Marketing

Most founders are so busy working in the business that they never get to work on the business.

On top of that, their marketing team (if they have one) is usually “green” — meaning they need to be told what to do or they’ll make costly mistakes.

Doing nothing isn’t the answer…

Especially when you see the competition advancing faster than you are.

What you need is a way to intentionally (and predictably) drive awareness, leads, and sales for your small business.

Hey, I’m Nicholas Kovacevic 👋.

I'm a Fractional CMO who helps small businesses grow through strategic marketing plans.

Over the years, I’ve noticed that most small business owners are so buried under the weight of daily operations that despite their best efforts, their marketing feels scattered, and they don’t see the growth they want.

65% of Small Businesses Fail for One of Five Reasons

1. Weak Offer

2. Broad Persona

3. Undefined Position

4. Absence of Proof

5. Vague Plan

These five issues are the root cause of most marketing disasters.

The core principle here at the Hook is that you should...

Scale With Strategy Before Tactics

Instead of focusing on one-off tactics, building and implementing a Strategic Marketing Plan will help you grow your business.

What does a Strategic Marketing Plan look like?

Once your strategy is in place, THEN you can build and launch a successful campaign.

That's the type of strategic marketing advice you'll get when you sign up for the Hook.

Join a Community of Founders

the Hook is for small business owners who value the freedom building a business gives them. Who want to do meaningful work. And who are lifelong learners.